As a Senior Graphic Designer at Stanley Black & Decker, I developed and executed integrated campaign visuals across digital, social, and print platforms for brands like DEWALT, Hustler, and Cub Cadet. My work involved designing storyboards, concepting campaign themes, and collaborating closely with video editors, writers, and marketing leads to ensure cohesive storytelling. I focused on translating strategic insights into strong visual narratives that elevated brand identity and connected with key audiences — from professional tradespeople to dealership partners.