This project focused on building a brand from the ground up, starting with the creative brief, followed by logo development, and concluding with a comprehensive brand book. The fictional client, Zhendi, is a Chinese heavy-equipment manufacturer aiming to reclaim the market presence it had in the 1980s. My role was to create a visual identity that represents the brand’s “second awakening”—a modern revival that honors its industrial legacy while signaling renewed strength and growth.

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